Advertising, Branding and Marketing Strategy for a mixture of commercial and third-sector clients. Sometimes Global, sometimes ultra-local - trying to save the world when possible. I like to keep extra busy with side projects too, it helps me look at everything from lots of different angles.
i.e. Trying to save the world whilst making a living, using the skills and knowledge I have, and learning some more along the way.
But what do you do?
I am a Planner. Creative, enthusiastic and inquisitive. I am fascinated by people and what makes them tick. I get excited about creating the connection between people and brands, using current media and new technologies to entertain and/or affect behaviour change. It's not about just one medium, it's thinking about every single place people are going to come into contact with a brand.
My experience spans both agencies large and small, and blue chip clients, start-ups and not-for-profits.
Freelance set me free of office politics, allowing me to get fully submerged in a project and means I am also often involved in briefs that everyone is really excited about!