Re-brand and Pan-Arab launch of Al Jazeera Children's Channel to JeemTV
The dated channel needed to get in touch with the new digital kids and reflect the modern world. The channel is entirely presented in classical arabic with the mission of bringing the middle eastern countries closer together.
Aimed at 7-12 year olds, the launch included a live broadcast from Malls in 5 countries, interstitials, press, a new website and even updating the screen on company phones.
Many internal workshops were also conducted to define the following years advertising and campaigns for the channel in 2013.