Putting a smile on the UK's faces through creating a brand of Mallow & Marsh the gourmet marshmallow company. Armed with only a name the identity was created from scratch working closely with the client through a number of workshops. Brand strategy, Identity and Positioning were developed through Golden circles, personality and benefits - routing the brand in a world of smiles and permissible treats.
Visual identities were then explored before settling on the kamikaze melting marshmallow - highlighting the playful and experimental side.
Design work was developed by the lovely Lindsay Noble, including look and feel, logo and initial packaging designs.
A brand book and presentation booklet were created to help sell the brand in to distributors and other pitches. Mallow & Marsh can now be found in Sainsbury's, Starbucks, Wholefoods and beyond.