kencko

Standing in as Interim Planning Partner in August/September 2021 for the wonderful Orange Panther Collective, we were approached by kencko to participate in a pitch for their DR-TV launch in the US.

DR-TV is all about driving enough brand awareness to trigger search. Working within the limited budget of a small company, we needed to be clever in creating 3 different versions for testing in the market to see which messages will resonate best in the future.

In a market that was saturated with health brands driving awareness through fame, we saw the opportunity for kencko to bring a more real and personal approach to the smoothie market - championing a simple, evidence-based approach to health.

kencko makes is easier to be healthy.

Key to making this work was ensuring the creative cut through the noise, using the audience insight that it’s hard to be healthy and a big dose of humour.

The lovely Creative Director Catherine Pryce helped bring this all to life.