Loci Pilates

Natasha Viera is an incredible pilates teacher who after years of working with others was ready to set up her own studio at the start of 2020.

The work involved devising a full identity including upfront strategic work to determine what the new business was to be and what she wanted to create.

A collaborative process helped us get to a name, look and feel. The goal was to create a really warm and approachable brand that focused on exploring pilates with curiosity, for positive change in the body whilst uplifting the heart and mind too.

The word loci relates to ones centre, source or power - both being at the heart of a community as well as a mental, physical and spiritual locus.

The logo design is based on the spiralling movement patterns involved in pilates alongside beautiful illustrations all created by the lovely Clary Vikstrom. The colour scheme was created to match both Natasha’s equipment and studio space.

Having benefitted from not only being Tash’s friend but also a few lessons, I can say she’s amazingly thorough and detailed and you will leave feeling stronger, more confident in yourself and maybe have found a new muscle of two. Though the website wasn’t built by us you can book & find out more here.