Lucinda & friends™

Putting my skills into practice and developing some of my own brands , along with encouragement, support and at points specific design skills of my friends - I give you the pun-based moisturiser Elbow Grease and bard inspired Rhubarb vodka.

Elbow Grease is an idea seeded around 3 years ago, pitched to a group of friends on Coboat two years ago and now finally birthed. Currently in initial testing phase the entire luxury brand is built around a very silly british phrase and developed into a healing balm full of delicious organic, fairtrade essential oils for a common, often rather neglected affliction - dry elbows. The design harks towards British anti-minimalism and those lush vintage tins with mints in or tobacco. Aiming to launch in shops Autumn 2018.

‘Rhubarb Rhubarb Rhubarb’ was the background noise actors used to make in crowd scenes, it’s also the name of the vodka I steep at home in Hackney.