Lush

Lush was constantly being over-looked as a "soap shop" instead of being perceived as the ultra fresh, ethically sourced, handmade cosmetic products it creates. 

Working with Method on the communication plan that centred around it's 3 core values - Why fresh really does matter in your beauty products, why Lush products are effective and how the company cares - all with entertaining nods to the original punk roots of the brand but with a more sophisticated tone that reflects its sincere core beliefs. 

The work included an audit, setting the brand and communication objectives for the business, developing the plan and running content workshops. 

95% increase in engagement