Nike

R/GA approached me for a maternity cover for their Nike strategy lead across EMEA in January 2022.

7+ months remotely leading a brilliant strategy team of 3 through some big changes both on the agency and client side, lead to some good work across Mens Football, Nike Womens, SNKRs, Nike App strategy and laying the foundations for even greater work ahead.

The work included:
Air Max Day 2022: Giving Fresh Air back to local communities and celebrating Air Max culture with local influencers repping their cities in a new gameshow live streamed on the day.

Nike Club Kits 22/23: Illustrating the Messy Family that Football Clubs are in the release of the 2022-23 home and away kits across press & digital.

Mother’s Day 22: An intimate pilot event for Motherhood Spring/Summer 22 to empower women on their pregnancy and parenthood journey. Held in London with a circuit class at Barry’s followed by panel discussion with Perri Shakes-Drayton, Jane Wake, Sarah Robinson & Naomi Heff.

Research into Womens safety & running, period taboo that surrounds period poverty, Gen alpha and more!