BBC #PlasticsAction

#PlasticsAction is a new initiative we gave a name to that is being driven by the BBC over the next year to get the UK reduce their use of single-use plastics.

The launch of the campaign involved consultation on a script for the legend that is Sir David Attenborough and ideating the launch campaign #PlasticsAction Heroes - getting the nation and a whole host of influencers to pledge which item they are giving up, striking a hero pose and nominating someone else to do the same.

So far we’ve seen posts from Mary Beard, Margaret Atwood and Dougie from McFly getting involved as well as the usual BBC talent.

This work was developed alongside and through the wonderful Alana from MadWomen