Porsche Taycan

Jumping into a maternity cover for the Head of Strategy at Amplify and winning 3/3 major pitches for the agency. One of the most fun was coming up with an interesting format for the launch of the Porsche Taycan Cross Turismo in early 2021.

Car launches have many tropes - overly scripted, uncomfortable presenters, and these were being highlighted further in moving from IRL to virtual during covid - vast empty studios.

Porsche needed to excite a younger audience with the Taycan Cross Turismo and get them to feel every aspect & potential of it, virtually.

However, not having a live audience meant we had the ability to subvert digital car launches and see the car in its natural environment whilst gaining access & information about the cars features.

Porsche Taycan: Adventure, electrified.

Using the great outdoors as our set, the Porsche Taycan Cross Turismo was unveiled through an invite to the “broadcast as live” seven minute film showcasing the cars key design details & features.

To ensure maximum reach and hype around the event, Porsche Cars GB streamed the show live on Facebook to target prospective buyers, with bitesized versions available across Porsche GB social channels.