Driving Behaviour Change in Diverse Communities
THT mission is to end the transmission of HIV in the UK, empower and support people with HIV to lead healthy lives, amplify the voices of those affected across public and political arenas to eradicate stigma and discrimination, enable people to enjoy good sexual health.
In order to celebrate the new reduction in HIV cases achieved the previous year, and encourage more testing, the campaign refresh timed for National HIV testing week needed to be bold and colourful with a clear action everyone could get behind - Give HIV the Finger - showing just how simple it is to get tested.
To appeal to the two most as risk communities of men who sleep with men and black africans we used a range of real people from those communities to take part in the photoshoot, in order to get those audiences to self-identify and a special pop-up was launched in Hackney with Prince Harry mimicking the clear visual device himself.