TikTok

Tiktok Creative Lab EU approached me to hit the ground running and help out whilst they were waiting for a new Strategy Director to start.

The role meant working with a variety of brands determining how they should approach launching their brands on TikTok and delivering best practice creative approaches & ideas to maintain their presence long-term, alongside specific brand campaign briefs.

Getting under the skin of TikTok products, trends and how brands can best interact with the platform.