Advertising, Branding and Marketing Strategy for a mixture of commercial and third-sector clients. Sometimes global, sometimes ultra-local - trying to save the world when possible. Polymath wannabe mixing things up with a plethora of side projects to help see the world from lots of different angles.
Lucinda Gosling is a creative brand marketing strategist. Enthusiastic and inquisitive, fascinated by people and what makes them tick. Excited by connecting people and brands, using current media and new technologies to entertain and/or affect behaviour change and solve juicy business problems. Lucinda believes in a holistic planning approach to solve problems, thinking about every single place people are going to come into contact with a brand and how they will identify emotionally with it.
Lucinda's experience spans both large global agencies and small creative hot shops, in the UK, Middle East and Australia, working across a number of sectors for both blue chip clients, start-ups and many not-for-profits/charity clients.
Lucinda has worked with international brands including: BBC, Bacardi, UBS, Al Jazeera, Nestlé, Danone, LUSH, Nationwide, Deezer, EasyJet, Unilever, and Diageo.
Alongside developing new start-up brands from scratch, such as the gourmet marshmallow company Mallow & Marsh.
Lucinda is passionate about helping younger creative folk grow and has accrued a large network of strategists, designers and creatively minded superstars who she calls upon for various projects, regularly sharing new ideas and thoughts with them around business.
A couple of years ago Lucinda also trained as a yoga teacher, practicing in and around Hackney with a strong, playful, and down to earth style of vinyasa flow focusing on alignment. She's keen to share what she learnt, helping people grow and develop their own body awareness - better connecting the mind to the physical body, increasing flexibility, strength and stamina, creating space and building balance on a number of levels.